7-ELEVEn

I spent the better part of a year concepting and creating social content for one of the most beloved convenience store brands in the world. And lemme tell ya, it was fun.

🏆 Winner in Instagram Presence, The Shorty Awards

The 7-ELEVEn storefront has become a popular backdrop for car photoshoots — @7eleven gets tagged in endless user generated content from car enthusiasts wanting to show off their rides. We took this UGC and reposted it to our channels.
The car community went WILD.

So we said, “Let’s have a little fun with this.” 😈 We played the “where car?” game right back and started hiding cars in our “non-car” content, so that when users asked “where car?” we could hit ‘em right back.

Taking “where car?” one step further, we made a panoramic view of an illustrated 7-ELEVEn and hid cars in it. Remember Where’s Waldo? Yeah, it’s like that. But make it cars. 😎

Okay, moving on from the car content. Let’s talk Halloween.
Halloween isn’t only the biggest night of the year for candy, it’s also the biggest night of the year for pizza. And what does 7-ELEVEn have that other pizza places don’t? A LOT of candy. So, we created some bone-chilling content that encouraged fans to do the unthinkable: pour some creepy crawly candies all over their delicious ‘za.

We saw a strong connection between our fans and their love for sci-fi/action aesthetics. So, we used our Instagram grid to bring our followers a digital, three-part comic strip. We partnered with incredibly talented comic book artist, Ivan Brandon, to bring this story to life. Click each strip to see it on Instagram.