PENNZOIL
TRUE BRVND
Pennzoil wanted to move beyond being seen as “your dad’s motor oil,” so we partnered with Dallas-based True Brvnd to bring the brand out of the garage and into car culture.
Built as a limited-time drop, the custom hat collaboration paired Pennzoil’s performance heritage with True Brvnd’s culture-first approach. And we let social do what it does best, teasing the drop just enough to build buzz.
